Plum Passion® is a warm-toned purple hair dye with red undertones that'll make hair look like its namesake. Plum Passion® also gives purple hues to virgin, unbleached hair but for best results, we recommend lightening hair to a medium level 7 blonde or lighter before use.

• Style: Classic Semi-Permanent Hair Dye
• Color: Plum Passion®
• Color Description -  Warm Toned Purple Hair Dye
• Volume: 4oz / 118ml
• Ingredients: Vegan Friendly, PPD Free!
• Additional Features: Benefits of Conditioning Hair, Resealable Tub For Longer Use, Comes With Instructions
• Duration: 4 - 6 weeks