A therapeutic oil for correcting hair tones and gradually neutralizing copper tones while increasing shine, reducing frizz, and softening hair.

Say goodbye to brassy/copper tones in your hair. Moroccanoil's popular and beloved treatment oil is now in a new formula with purple pigments designed to neutralize unwanted brassy or yellowish tones that develop over time on bleached blonde or gray hair. The formula is enriched with argan oil that nourishes the hair, absorbs quickly and does not weigh the hair down, detangles and is used to style the hair easily and quickly, leaving it soft and shiny for a long time.

The purple treatment oil is a must-have product that has a lot of styling and care benefits - with just one product, you can prevent unwanted copper tones that develop over time, and instantly restore shine and vitality to your hair, leaving it soft and shiny for a long time. Using the treatment oil also speeds up styling time in a hair dryer and leaves your hair smoother and more flexible than before.

• Neutralizes coppery tones in hair
• One product that has it all, enriched with argan oil and flaxseed extract and does not weigh down the hair.
• Protects against thermal damage**
• Helps hair look and feel healthier

• 95% of consumers surveyed said the Purple Treatment Oil refreshed light tones in just one use!*

In a study conducted after a week of consistent use of the product, consumers determined:
• 95% said the product reduced brassiness*
• 95% said the product helps maintain their blonde hair between salon visits*
• 95% said the product was a game changer*
• 91% said the product is essential for a blonde hair care routine*
*Based on the results of an independent consumer survey conducted among 75 respondents.

Apply a small amount to damp or dry hair and style as usual. Use 2-3 times a week or as needed. Consistent use over time is recommended for maximum results. To enhance the shade, use with Moroccanoil Purple Shampoo and Conditioner.

Note: Results on each individual may vary due to hair condition, initial color, hair porosity and other factors.

It is recommended to apply the oil to damp hair as a base for any hair styling, or to dry hair to help neutralize frizz.