{"title":"Hair Lightening","description":"\u003cp\u003eShop Hair Lightening from leading professional brands at Yofeely, with convenient online ordering and fast delivery.\u003c\/p\u003e","products":[{"product_id":"octanpearl-bleaching-powder-blueflex-500-g","title":"Octan Pearl BLUEplex Lightening Powder 500 g | Octan Pearl","description":"\u003cdiv dir=\"ltr\"\u003e\u003cp\u003e\u003cstrong\u003eOctan Pearl BLUEplex Lightening Powder 500 g\u003c\/strong\u003e is a product by Octan Pearl in the hair color category. Unique BLUEplex lightening powder from the Octan Pearl and keratin range. This distinctive dust-free powder with blue pigments and protective hair ingredients is enriched with Polyamino Sugar Condensate, providing the PLEX effect. It penetrates the hair fiber during lightening, cares for it and leaves it soft and flexible. Suitable for every hair lightening method and technique at a ratio of 1:2. Lightens by 10 levels. Enriched with a special blue pigment that removes orange and yellow pigments and leaves the blonde color light and healthy. In one action, Octan BLUEplex lightens hair to a clean blonde while also protecting and caring for the hair.\u003c\/p\u003e\u003ch3\u003eKey benefits\u003c\/h3\u003e\u003cul\u003e\u003cli\u003eIntended for use according to the shade or coloring process\u003c\/li\u003e\u003cli\u003eHelps achieve an even, well-groomed result\u003c\/li\u003e\u003cli\u003eSuitable for use according to the manufacturer’s instructions\u003c\/li\u003e\u003c\/ul\u003e\u003c\/div\u003e","brand":"Octan Pearl","offers":[{"title":"Default Title","offer_id":42161676189847,"sku":"7290017751016","price":154.0,"currency_code":"ILS","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0482\/7332\/6231\/files\/octan-pearl-blueflex-lightening-powder-500g_9a468929-e2a0-407b-bac8-d1e4fc46c104.jpg?v=1787731086"},{"product_id":"octan-pearl-bleaching-powder-whiteflex-500-g","title":"Octan Pearl WHITEplex Lightening Powder | Octan Pearl","description":"\u003cdiv dir=\"ltr\"\u003e\u003cp\u003e\u003cstrong\u003eOctan Pearl WHITEplex Lightening Powder\u003c\/strong\u003e is a product by Octan Pearl in the developer powder category. Professional Magic Blond Octan WHITEplex TREATMENT hair lightening powder enriched with protective Polyamino Sugar Condensate ingredients. Unique Whiteplex lightening powder from the Octan pearl and keratin range. This distinctive dust-free powder with white pigments and protective hair ingredients is enriched with Polyamino Sugar Condensate, providing the Plex effect. It penetrates the hair fiber during lightening, cares for it and leaves it soft and flexible. Suitable for every hair lightening method and technique at a ratio of 1:2. Lightens by 10 levels. Enriched with a special pigment that removes orange and yellow pigments and leaves the blonde color light and healthy. 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BLONDME lightening powder features an anti-yellow effect and advanced neutralization. Use with BLONDME developer lotion at 2% or 6%.\u003c\/p\u003e\u003ch3\u003eKey benefits\u003c\/h3\u003e\u003cul\u003e\u003cli\u003eAn original Schwarzkopf product\u003c\/li\u003e\u003cli\u003eThe product name, model, size or shade is clearly displayed\u003c\/li\u003e\u003cli\u003eIntended for use according to the product’s purpose and the manufacturer’s instructions\u003c\/li\u003e\u003c\/ul\u003e","brand":"Schwarzkopf","offers":[{"title":"Default Title","offer_id":43049042411671,"sku":"4045787928426","price":149.0,"currency_code":"ILS","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0482\/7332\/6231\/files\/36317.webp?v=1769553672"},{"product_id":"igora-vario-blond-plus-lightening-powder-450g-schwarzkopf","title":"Schwarzkopf IGORA VARIO BLOND PLUS Lightening Powder 450 g | Schwarzkopf","description":"\u003cp\u003e\u003cstrong\u003eSchwarzkopf IGORA VARIO BLOND PLUS Lightening Powder 450 g\u003c\/strong\u003e is a lightening powder by Schwarzkopf, with clear product details for convenient, accurate selection.\u003c\/p\u003e\u003ch3\u003eProduct description\u003c\/h3\u003e\u003cp\u003eIGORA VARIO BLOND PLUS provides up to 7 levels of lift with minimal hair breakage and precise control of the lightening process, for highlights or full-head use. Easy-to-use lightening powder with FIBREPLEX technology to strengthen bonds in the hair fiber. 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For external use only unless stated otherwise.\u003c\/p\u003e","brand":"Schwarzkopf","offers":[{"title":"Default Title","offer_id":44920007491735,"sku":"4045787980530","price":149.0,"currency_code":"ILS","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0482\/7332\/6231\/files\/schwarzkopf-igora-vario-blond-super-plus-lightening-powder-450g_52133234-5966-4d76-a1db-8292f3b3c883.jpg?v=1787724124"},{"product_id":"אינדולה-אבקת-הבהרה-בלונד-אקספרט-450-גר","title":"Blonde Expert Lightening Powder 450 g | Indola","description":"\u003cdiv\u003e\u003cp\u003e\u003cstrong\u003eIndola Blonde Expert Lightening Powder\u003c\/strong\u003e is a professional lightener designed for clean blonde results with up to 9 levels of lift.\u003c\/p\u003e\u003ch2\u003eKey benefits\u003c\/h2\u003e\u003cul\u003e\u003cli\u003eUp to 9 levels of lift.\u003c\/li\u003e\u003cli\u003eIntegrated Hair-Bond Technology helps protect the hair structure and reduce breakage.\u003c\/li\u003e\u003cli\u003eSuitable for a wide range of professional lightening techniques.\u003c\/li\u003e\u003cli\u003eSupports bright, even blonde results.\u003c\/li\u003e\u003c\/ul\u003e\u003ch2\u003eProduct details\u003c\/h2\u003e\u003cul\u003e\u003cli\u003e\u003cstrong\u003eBrand:\u003c\/strong\u003e Indola\u003c\/li\u003e\u003cli\u003e\u003cstrong\u003eRange:\u003c\/strong\u003e Blonde Expert\u003c\/li\u003e\u003cli\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 450 g\u003c\/li\u003e\u003cli\u003e\u003cstrong\u003eType:\u003c\/strong\u003e professional lightening powder\u003c\/li\u003e\u003c\/ul\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cp\u003eFor professional use only. 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